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The 5 key issues with Marketing

Marketing. We hear it all the time. What is “marketing”? Every company needs it. Every one of us are subjects or targets of at least one marketing campaign or effort. One of the basic lessons: 4Cs- teach us that marketing […]

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Marketing and Branding: what are they about?

We hear it all the time. The words “Marketing” and “Branding” is at the tip of almost every business strategic meeting. Sales people depend on them. Employees look up to these words for a sense of belonging. With more and […]

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